Can SMS Messaging Become a Mission Critical Tool?

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Sending mission critical, security-related messages is a fact of life for many companies and organizations. Depending on the situation, announcements, emails, push notifications, and other kinds of alerts all play role in communicating crucial information during critical situations.

Today, SMS has changed all that and has become the main tool that businesses use to alert and communicate mission-critical information to their employees and customers.

SMS Messaging: The Best Mission Critical Tool

Enterprise communications in mission-critical situations must be efficient, and scalable to adapt to different scenarios. In terms of usage, cost-efficiency, and reliability, SMS continues to be a phenomenal success as the cheapest, quickest and easiest to use as a form of peer-to-peer mobile communication.

  • Anyone with a mobile device and SIM card can receive an SMS, regardless of the type of device or their mobile network operator.
  • SMS is the most robust service in situations with limited signal, reinforcing its key role as a form of communication in critical situations.

A phone call can be useful for alerting customers and employees during emergency situations. But SMS text messages can be read multiple times which is crucial to verify details, re-read directions, or identify follow-up procedures included in the message.

The Wonga Group Crisis Team uses TeleMessage’s Secure Text Messaging Application to manage its communication with over with over 200 Wonga employees around the world in the event of an emergency or incident. Additionally, the members of the Crisis Team will use the TeleMessage App as its primary form of communication for its Business Continuity Planning, in conjunction with TeleMessage’s Secure Web Portal and Messaging API Gateway.

Joanne Simms, Group Head of Risk & Compliance at Wonga, said “Having a robust and timely way to communicate information concerning events and incidents is vital. TeleMessage provides us with an integrated system for securely streamlining our conversations, and responding to events efficiently. We’ve incorporated TeleMessage into our Business Continuity Plan as it allows us to send information safely and securely”.

Selecting an Enterprise SMS Messaging Platform

Four key areas of Emergency Notification Systems should be examined when selecting an SMS communication platform for your business:

  • Multi-Channel support: Multiple communication channels should be supported with messages sent as voice messages, text messages (SMS), IP messages, e-mail, and fax.
  • Flexibility: The system should provide the flexibility to send emergency notifications from any device including mobile phones, tablets, IVR interfaces, PC, and password protected web interfaces.
  • Time-critical features: The system should provide features such as group messaging, message delivery and tracking, pop-ups, reminders and message escalation across devices.
  • Vendor Reliability: The vendor should have a decent uptime record, a Disaster Recovery (DR) platform in a separate location, several ISP and telephony and vendors, and the capability to connect directly to multiple mobile carriers to ensure reliable SMS delivery.

TeleMessage’s Secure Text Messaging platform ensures the highest delivery percentage of mission-critical traffic. With our SMS failover option for IP Push Notification messages, you will be able to deliver critical information to your employees, vendors, and customers without an active Internet connection.

Our system enables automatic sending of an SMS message and phone calls as a backup solution for all the users who didn’t receive the push notification. This unique feature will ensure that your end-users never miss out on important information.

Contact us to get more information about our Secure Enterprise Messaging Platform.

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