Since the advent of mobile technology, SMS messaging has become as ubiquitous as phone call – enabling anyone to communicate with each other, anytime and anywhere. Despite being in existence ever since time immemorial, SMS messaging is still one of the most effective communication channels, especially for businesses.
When a message needs to reach the customers or an intended audience in a personal and timely manner, many companies are still relying on the effectiveness of SMS messaging these days.
In fact, statistics state that:
- 64% of consumers believe that businesses should use SMS messages to interact with customers more than they currently do.
- 82% of marketers said they plan to increase or maintain their spending on SMS marketing in the next year.
To further enhance the effectiveness and productivity of their marketing efforts, marketers use mass messaging platforms to run a wide variety of marketing campaigns – ranging from personalized birthday greetings, appointment reminders, payment confirmations, as well as promoting sales and special promos.
To help you learn on why you should integrate this platform into your overall business strategy, check out this infographic as we discuss the benefits of using SMS mass messaging on your business.