The digital world is continuously growing, and many individuals and organizations have adapted to the changes provided by the advancement of technologies. More and more people now use mobile devices to interact with others and transact, thanks to the convenience they provide. Organizations have also leveraged mobile platforms in their processes so they can easily share important information seamlessly with their customers.
WeChat has been used by many people, including companies, thanks to their multiple features that provide users with a convenient all-in-one experience. The application allows people to chat, pay bills, shop, and access government services. Many Chinese traders and bankers actively use WeChat to make deals with various companies. 80% of the top 500 companies in China use the app’s dedicated work-platform, WeChat Work.
Such messaging platforms tend to be uncompliant with regulations, but companies outside China need to use WeChat Work to connect with Chinese clients. The popularity of WeChat necessitates firms to invest in WeChat monitoring and archiving solutions to comply with relevant data protection regulations like WeChat MiFID II.
Businesses will need to consider the following when using WeChat Work for official communications.
WeChat Work is free to download and comes with certain free features that users can enjoy. A Mainland Chinese business license is necessary for the verification process, and businesses can register up to five accounts per license. There’s a one-time fee of 50 US dollars for the verification process, and the license must be renewed annually.
WeChat Work can also integrate third-party apps, including CRM, accounting, human resources, team building, training, and workflow.
Integration with WeChat Accounts
Companies can have a seamless operating experience with an official WeChat account when using WeChat Work. WeChat Work provides niche features that improve a business’s operations, and clients that use the standard app can quickly get in contact with a firm’s sales agents.
Sales agents can view all WeChat inquiries via their WeChat Work accounts to have more effective communication and service. The customers can contact the right sales representative with less hassle and have a great experience, allowing companies to increase their customer retention.
How WeChat Work Benefits Brands and Retailers
WeChat Work lets businesses have better control over internal communications as it solves a lot of problems that companies face when using the standard WeChat app. WeChat Work can accommodate 2,000 users in a chat and gives the company the option to mute group members.
The company’s employees can stay connected with customers after a purchase is made and keep in touch to send reminders about servicing their product and addressing some difficulties that customers have with a service or product. Even business deals can be done through WeChat.
Businesses can see WeChat Work as the next breakthrough for them if they want to stay on top of giving excellent customer service experience. The firm can effectively establish a connection between them and their services using WeChat Work, allowing for the potential transformation of both retail and workplace behavior. Among the benefits that improve customer relations is that retailers can send personalized messages to clients by linking order management, digital sales management, and work collaboration.
Complying with Regulatory Requirements
Compared to the standard WeChat, the communications held in WeChat Work are secured due to end-to-end encryption the standard app lacks. Due to the communication channel’s encrypted nature, employees can commit fraudulent activities while leaving no records of their conversations. Companies need to invest in WeChat archiving solutions to comply with strict WeChat FCA, FINRA, and MiFID II regulations.
Not complying with regulations will result in incurring hefty fines and damages to a firm’s reputation. Noncompliance also indicates that a company might not have the capabilities to monitor their employees’ communications and be unable to capture content and prevent fraud.
The TeleMessage WeChat Archiver captures and retains mobile content, including mobile SMS messages, voice calls, and WeChat conversations from corporate or BYOD mobile phones to ensure compliance with various data protection regulations, including WeChat FINRA, MiFID II, and others. The WeChat The messages are securely and reliably retained within TeleMessage servers or forwarded to your choice archiving data storage vendor.
Our mobile archiving products securely record content from mobile carriers and mobile devices for various ownership models (BYOD, CYOD, and employer-issued). With our multiple archiving solutions, you can always find the right tools or blend for your requirements:
TeleMessage offers cross-carrier and international mobile text & calls archiving for corporate and BYOD phones. Visit our website at www.telemessage.com to learn more about our mobile archiving products.