Why are my messages failing?

The primary reasons why your messages could be failing are:

1. You are sending more messages than is permissible by the carriers:There is no definite limit set by the carriers, however, the ballpark is around 1000 messages in a day from a number. If you have a requirement for sending messages higher than this limit, it is recommended to use additional long codes or a  short code for these messages. Sometimes a repetitive message going out from the same number can raise red flags.
2. The content that is being sent in these messages is getting filtered at the carrier’s end:Carriers have filters in place that can affect the delivery of your messages being sent over the TeleMessage Messaging Gateway. Carriers do this in order to comply with certain regulations and messaging policies. In general, all A2P messages sent over long codes are subject to filtering. The idea behind carrier filtering is to protect users from spam messages (where the content is deemed objectionable).There is no standard practice for filtering across all carriers and carriers do not share their filtering rules with message providers like TeleMessage. Thus, it becomes difficult for us to determine if and why a particular message would fail. Filtering can vary from one carrier to another. For example, a message being filtered by ATT might not be blocked by Verizon.We recommend certain best practices that can be followed while formatting the content of your messages:
   1. Make sure to identify your business in the message especially if you are using a link/URL in your message. The link should have your organization’s name. Shortened URLs e.g. bitly and TinyURL should be avoided as those raise immediate red flags with certain carriers.
   2. Add opt-out instructions to your messages. Users who do not want to receive your messages should have an option to opt-out.
   3. Avoid using words and characters that can sound suspicious like: free, special, $, etc.
3. The number used to send out messages has been blocked by the carrier:

The carriers can choose just to block the content that they deem suspicious or, they can even block the numbers from where the messages are being sent due to any of the above 2 reasons.

If it is determined that your number(s) has been blocked by any one carrier and, it is not due to the content being sent, we can replace your number with a new one.