1. Description
- WeCom users are required to comply with the “Tencent WeCom Software License and Service Agreement” and “WeCom ” when using WeCom. This content is intended to help WeCom users to understand and comply with relevant agreements and regulations more clearly, so that they can use WeCom more smoothly, rather than modifying or changing any clauses in the above agreements and regulations.
- This document introduces three types of violations and penalties and answers to frequently asked questions. Violations include but are not limited to the actions listed below
2. Penalty rule #1
2.1 Corresponding violations
- Send harassing content
including but not limited to content that causes harassment to users, such as frequently sending users advertising and marketing information, causing user complaints, blocking, etc.
- Send inducing sharing content
including but not limited to using rewards, using exaggerated and cursive language to intimidate, lure customers to share content to Moments, etc.
- Malicious addition of external contacts
including but not limited to abusing the intercommunication function, maliciously adding external contacts, causing harassment and complaints to external contacts.
2.2 Punishment measures
Step-by-step punishment of the member account:
- The first violation will prohibit the use of interoperability for a short time, and the enterprise administrator can apply for unblocking
- If you violate the regulations again, you will be prohibited from using the interworking function for a short time, and you cannot apply for unblocking
- The third violation will permanently prohibit the use of interworking functions
Note: However, if it has caused a bad influence, regardless of the number of violations, the member account will be directly blocked, or even the enterprise account and the administrator account will be blocked.
3. Penalty rule #2
When the WeCom account is linked to a WeChat account, WeChat violations will affect the WeCom account.
Linked WeCom account:
3.1 Corresponding violations
- See WeChat violation – “WeChat Personal Account Use Regulations“
3.2 Punishment measures
- The WeCom member account that is linked to a WeChat account will be prohibited from using interoperability related functions (other functions will not be affected) until the corresponding WeChat account is unblocked. After the unblocking, the WeCom account will be automatically unblocked within 24 hours.
- However, if the impact is bad, it is not ruled out that the account will be directly blocked, or even the administrator account and the enterprise account will be blocked.
4. Penalty rule #3
4.1 Corresponding violations
- Use plug-in
Use plug-ins, plug-ins or other third-party tools and services to access this software and related systems without Tencent’s permission, including but not limited to using plug-ins for multiple openings, automatic batch addition of friends, and circumventing corporate WeChat’s restrictions on the number of group messages.
- Malicious registration
Malicious registration and use of corporate WeChat accounts, including but not limited to frequent registration, batch registration, abuse of multiple corporate WeChat accounts, theft and forgery of other people’s identity information for registration, and trading of corporate WeChat accounts
- Account information violates regulations and laws
Illegal and undesirable information appears in the account name, avatar, profile and other information, as well as infringement of the legal rights of others (including but not limited to trademark rights, reputation rights, and portrait rights, etc.), such as impersonating others, unauthorized use of others’ names and portraits
- Sending online order content
Including, but not limited to, sending content to guide users to conduct fictitious transactions, to brush false positive reviews and sales; and to guide users to maliciously scan orders, slander competitors or deliberately give good reviews, creating the illusion of competitor’s self-checking orders, thereby causing them to be e-commerce The platform was deemed to be engaged in false transactions and was punished by degrading credit.
- Send content that endangers corporate WeChat security
Including but not limited to sending or disseminating information such as phishing websites to induce users to be deceived and suffer losses; and sending viruses, files, computer codes or programs that may damage or interrupt the normal operation of the company’s WeChat.
- Send infringing content
Including but not limited to sending content that infringes on the intellectual property rights, privacy rights, and reputation rights of others, such as illegally disclosing private content such as the contact information of others, insulting and slandering others
- Sending pornographic content
Including but not limited to pornographic content such as sending erotic videos and pictures, recruiting prostitutes, looking for one-night stands, etc.
- Send violent and illegal content
Including but not limited to sending or disseminating uncomfortable content such as human or animal abuse, self-harm, suicide, killing, maiming, shooting, stabbing, and torture, as well as sending and selling imitation guns, bows and arrows, controlled knives, air guns, etc. Lethal weapons content
- Send gambling content
Including but not limited to sending and organizing crowd gambling, selling gambling equipment, teaching gambling (thousands of arts) skills, methods, methods, etc., and conducting gambling activities.
- Send gang-related and terrorist content
This includes, but is not limited to, sending or disseminating information of a criminal nature such as revenge for others, collection of accounts, etc.; hiring and inducing others to engage in terrorist and violent activities; forming gangs, recruiting members, and content that poses a potential hazard to social order.
- Sending illegal content
Including but not limited to buying and selling invoices; selling fake cigarettes, counterfeit money, stolen goods, and smuggled goods; illegally engraving certificates, engraving ID cards, credit cards, handling mobile phone copy cards and other information; trading human organs, etc.
- Sending fraudulent information content
Including, but not limited to, fraudulent information in the form of similar advertisements, such as health food and other counterfeit and inferior products that are obviously false and exaggerating the use effect; and fraudulent information in the form of pyramid schemes, fraudulent information for the purpose of obtaining personal information and data of others, and fraud Fraud information for the purpose of money, etc.
- Sending false information
Refers to information generated by fabricating or distorting facts and concealing the truth without corresponding factual basis. Including but not limited to political false information involving opposition to the basic principles established by the Constitution, the socialist system, endangering national unity, sovereignty and territorial integrity, leaking state secrets, endangering national security, or harming national honor and interests; promote cults and feudal superstitions False information, etc.
- Send other illegal content
Including but not limited to sending or disseminating other normative documents that violate national laws, administrative regulations, departmental rules, local regulations, etc.
For detailed content specifications, please refer to “WeCom User Account Usage Guidelines”
4.2 Punishment measures:
- Permanently ban the member account.
- However, if the impact is bad, it is not ruled out that the administrator account and the enterprise account are blocked at the same time
5. Common problem
5.1 How many external contacts can be added to a WeCom account in one day?
We encourage companies to use the WeCom account to add their real customers and serve customers, rather than using various methods for large-scale marketing and conversion, especially involving inducements and fraud. Based on this, employee accounts and the entire WeCom account have restrictions on the number and frequency of adding external contacts.
However, WeCom will also try to meet the reasonable needs of different companies, so the specific restrictions may be different for different companies, not a fixed value, and related to the specific use of the company, including but not limited to:
- The completeness of the main body information of the enterprise
- Enterprise usage
- The historical feedback of existing WeChat customers (such as blocking, deleting, complaining, etc.)
- Does the company comply with the above-mentioned usage specifications, etc.
In general, if companies comply with regulations and use them reasonably and actively, this upper limit will be higher.
It is also recommended that companies:
- If you need to add more customers in a short time, you can give priority to using the “multiple contact me QR code” to avoid adding many customers to one account in a short time.
- Be cautious about large-scale WeChat that actively adds customers, such as adding customers through mobile phone number online search, causing harassment to WeChat customers.
5.2 If an employee account in the company is blocked, will it affect the entire company?
It will be dealt with according to the severity of the impact and the actual use of the company. For details, please refer to the above violation penalty rules.
Note: According to the actual operating data of the platform, it is rare that the entire WeCom account is blocked due to the use of individual members.
5.3 What can I do if my company encounters an account that has been blocked or restricted by mistake?
If the company and its employees confirm that their actual use has not violated the regulations, they can deal with it as follows:
- If it is only an internal employee account that triggers a penalty (non-permanent ban), you can appeal and unblock it according to specific page guidelines.
- If the entire company is blocked, you can appeal to Tencent customer support with the relevant qualification documents of the company (including business license, legal person ID card, legal person’s hand-held ID card, and company seal authorization letter, etc.) through the company’s WeCom admin account.