With the advent of Millennials and Generation Y in the workplace comes the inevitable technological shift in the enterprise communication landscape – the surge of consumer messaging chat apps. On the forefront of these consumer messaging apps is WhatsApp, known as the most popular messaging app in the world.
With nearly 1.5 billion active users worldwide, there is no doubt that WhatsApp is one of the most important mobile channels that businesses should not fail to take advantage of to reach their customers. However, because of compliance and data security risks associated with using this tool, many companies choose to ban the use of WhatsApp in their workplace – thus wasting a significant opportunity to engage their customers and partners on one of the mobile channels they mainly use.
But businesses no longer have to resort on this move because there is already enterprise text message archiving solutions in the market that not only capture and retain text messages but also archive WhatsApp messages in a compliant manner. If you’re still unconvinced, read on as we discuss in this infographic the top reasons why you should archive WhatsApp messages in your business today using an enterprise instant messaging archiving solution.
1. Stay Compliant With Archiving Regulations
Most regulatory agencies have made it clear that companies must retain all business-related messages created by employees, regardless of the messaging platform and type of mobile device.
This is especially important for financial services organizations, where the flood of unarchived text messages, chat apps, and social media has recently made headlines.
In fact, FINRA’s Regulatory Notice 17-18 states that “every firm that intends to communicate, or permits its associated persons to communicate, with regard to its business through a text messaging app or chat service must first ensure that it can retain records of those communications…”
Even companies that choose to ban WhatsApp, text messaging, and social media apps altogether from being used for work still face the risk of non-compliance. FINRA auditors will check the mobile phones of your Millennial and Y-generation employees to make sure that the no-texting policy is not being breached if there is one in place.
2. Boost Your Employee Productivity and Morale
More and more employees are choosing mobile messaging apps to communicate these days. In fact, employees’ preference to communicate business-related messages on mobile messaging apps have increased from 29% in 2016 to 32% in 2018.
If you choose to ban the mobile messaging apps that your employees use, then your overall employee productivity and morale will be at risk. According to a study, enterprises must cultivate an environment that supports accessibility and efficiency in technology-enabled communication practices in order to:
- Mitigate work stress.
- Prevent employee burnout.
- Improve employee engagement.
- Prevent excessive job interruptions and unpredictable job schedules.
- Reduce information overload.
By using an enterprise WhatsApp archiving solution, you will be able to empower your employees to be more efficient on their day-to-day tasks. Along with a clear corporate text messaging policy, a WhatsApp archiving solution can help improve your employee communications and therefore make your business more productive in the long run.
3. Enhance Your Customer Engagement
If your customers cannot engage with your business on the mobile channel/s, then your business reputation and long-term growth are at risk.
Providing customer support on mobile channels is increasingly becoming a vital business strategy, and requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media, according to Gartner.
By using a compliant WhatsApp archiving solution, you can communicate with your customers and resolve their issues more easily and more efficiently, increasing the probability of them staying in your business.
Furthermore, providing an easy option to reach your business will enable your customers to send sensitive information or address a very serious issue on more private space, allowing you to thoroughly help them while simultaneously saving your brand image in the process as well.
4. Access Wealth of Valuable Business Insight
When you archive WhatsApp messages using an enterprise archiving solution, you will be able to analyze and create valuable insights from your archived mobile content in a timely and secure way.
If you treat your archived mobile content such as WhatsApp chats as a strategic corporate asset you will be able to acquire a wealth of never-seen-before insights about your organization, and which you can also use to make the nuts-and-bolts of your data management, customer service, and compliance more efficient.
TeleMessage’s WhatsApp Archiver is a unique platform tailor-made to solve compliance and regulation issues by capturing and archiving WhatsApp chats. This platform works exactly like the standard WhatsApp application, ensuring that your employees will still be able to send work-related communications easily and quickly.
The benefits of using TeleMessage WhatsApp Archiver in your business include:
- Archive all WhatsApp communications
- Use WhatsApp to communicate with customers, employees, and stakeholders
- Search, track and retrieve WhatsApp messages in the corporate archive
- Deposit WhatsApp messages with any email archiving vendor
- Full administration and reporting
Compliant with MiFID II, FINRA, FERC, Public Records, GDPR, FCA and other regulations, the TeleMessage WhatsApp Archiver is the latest addition to our mobile archiving products that securely capture text messages, emails, voice calls, and other mobile content from mobile carriers and mobile devices for a variety of ownership models (BYOD, CYOD, and employer-issued). With our multiple archiving methods, you can always find the right tools or blend for your requirements:
TeleMessage offers cross-carrier and international mobile text and calls archiving for Corporate and BYOD phones. Visit www.telemessage.com to learn more about our enterprise mobile archiver’s capabilities or Contact Us to try our mobile archiving products today.
