Some Interesting Data About Messaging

By October 20, 2016blog

Here are a few data points from recent studies about messaging that caught our attention:

  • The majority of organizations (57%) use two or more real-time messaging applications.
  • Nearly a quarter of respondents (22%) admit they either don’t know or don’t care whether IT has approved their real-time messaging application.
  • When asked if communication has improved because of real-time messaging, 86% of IT and 77% of end users both said YES.
  • 27% of end users, 23% of IT, and 25% of Slack users say organizational productivity has DECREASED with real-time messaging.
  • 56% of respondents believe that real-time messaging will displace email as their organization’s primary workplace communication and collaboration tool.
  • If Millennials could only choose one mode for their mobile phone, 75% would take text over voice.
  • Reasons why: 76% say it’s less invasive, 53% say it’s their general preference, and 19% feel text is more personal.

What does this mean?

Clearly the impact of messaging is far from understood, messaging (including standard text SMS messages and consumer messaging apps like WhatsApp, Facebook Messenger, etc) is a ubiquitous everyday application, just like voice or email, or possibly surpassing them. With it’s widespread use across industries, it’s clear that messaging is a great productivity driver and is the future of communications. On the other hand, the sheer amount of [irrelevant] data we encounter whilst on our mobile devices points to IT departments caught in a downward death spiral, unable to control anything anymore.

In your opinion, what does the future hold for messaging ?