Short code program

Guidelines

Subscription

One Time MT Message
USCanadaUSCanada
Web Page 
Terms and Conditions and Privacy StatementText program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read.Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read.Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read.Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read.
Description of Text ProgramYesYesYesYes
In Store Ad
Terms and Conditions and Privacy StatementN/AN/AText program terms and conditions and link to full T&C’s and Privacy Statement required on registration page.Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page.
Description of Text ProgramN/AN/AYesYes
Text Message Requirements
MT Character Byte Limits160136160136
Language SupportEnglishEnglish / FrenchEnglishEnglish / French
Opt-in requires handset verifier confirmationReply Yes to opt-in MTReply Yes or Oui to opt-in MTN/AN/A
Program title required for all MT’sYesYesYesYes
MO Keyword Support requiring MT auto replyHELP, STOPSTOP, ARRET, HELP, AIDE, INFOHELP, STOPSTOP, ARRET, HELP, AIDE, INFO
Rates description in Opt-in and Help MT’sMsg & data rates may applyMsg & data rates may applyMsg & data rates may applyMsg & data rates may apply
Add’l Information in Help MTCustomer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–

– Cost and message frequency of the program;

—–

– Opt-out/unsubscribe information
—–

– Identity of the program sponsor by company name and a short description of the program;

Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–

– Cost and message frequency of the program;

—–

– Opt-out/unsubscribe information
—–

– Identity of the program sponsor by company name and a short description of the program;

Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–
– Cost and message frequency of the program;

—–
– Opt-out/unsubscribe information
—–

– Identity of the program sponsor by company name and a short description of the program;

Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–
– Cost and message frequency of the program;

—–
– Opt-out/unsubscribe information
—–

– Identity of the program sponsor by company name and a short description of the program;

Opt-out instruction included in content MT’sReply STOP to CancelReply STOP to CancelReply STOP to CancelReply STOP to Cancel
Help instruction included in content MT’sN/AN/AReply HELP for helpReply HELP for help
Acceptable Opt-out keywordsSTOP, END, CANCEL, UNSUBSCRIBE, and QUITSTOP, END, CANCEL, UNSUBSCRIBE, QUIT and ARRETSTOP, END, CANCEL, UNSUBSCRIBE, and QUITSTOP, END, CANCEL, UNSUBSCRIBE, QUIT and ARRET
Opt-out MTProgram Title and Confirmation that no further messages will be deliveredProgram Title and Confirmation that no further messages will be deliveredProgram Title and Confirmation that no further messages will be deliveredProgram Title and Confirmation that no further messages will be delivered