Short code program

Guidelines

Subscription

One Time MT Message
US Canada US Canada
Web Page 
Terms and Conditions and Privacy Statement Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read. Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read. Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read. Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. No scrolling to read.
Description of Text Program Yes Yes Yes Yes
In Store Ad
Terms and Conditions and Privacy Statement N/A N/A Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page. Text program terms and conditions and link to full T&C’s and Privacy Statement required on registration page.
Description of Text Program N/A N/A Yes Yes
Text Message Requirements
MT Character Byte Limits 160 136 160 136
Language Support English English / French English English / French
Opt-in requires handset verifier confirmation Reply Yes to opt-in MT Reply Yes or Oui to opt-in MT N/A N/A
Program title required for all MT’s Yes Yes Yes Yes
MO Keyword Support requiring MT auto reply HELP, STOP STOP, ARRET, HELP, AIDE, INFO HELP, STOP STOP, ARRET, HELP, AIDE, INFO
Rates description in Opt-in and Help MT’s Msg & data rates may apply Msg & data rates may apply Msg & data rates may apply Msg & data rates may apply
Add’l Information in Help MT Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–

– Cost and message frequency of the program;

—–

– Opt-out/unsubscribe information
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– Identity of the program sponsor by company name and a short description of the program;

Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–

– Cost and message frequency of the program;

—–

– Opt-out/unsubscribe information
—–

– Identity of the program sponsor by company name and a short description of the program;

Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–
– Cost and message frequency of the program;

—–
– Opt-out/unsubscribe information
—–

– Identity of the program sponsor by company name and a short description of the program;

Customer service contact information (email and/or URL and/or phone). NOTE: if the phone number is the exclusive method of contact, then it must be toll-free;

—–
– Cost and message frequency of the program;

—–
– Opt-out/unsubscribe information
—–

– Identity of the program sponsor by company name and a short description of the program;

Opt-out instruction included in content MT’s Reply STOP to Cancel Reply STOP to Cancel Reply STOP to Cancel Reply STOP to Cancel
Help instruction included in content MT’s N/A N/A Reply HELP for help Reply HELP for help
Acceptable Opt-out keywords STOP, END, CANCEL, UNSUBSCRIBE, and QUIT STOP, END, CANCEL, UNSUBSCRIBE, QUIT and ARRET STOP, END, CANCEL, UNSUBSCRIBE, and QUIT STOP, END, CANCEL, UNSUBSCRIBE, QUIT and ARRET
Opt-out MT Program Title and Confirmation that no further messages will be delivered Program Title and Confirmation that no further messages will be delivered Program Title and Confirmation that no further messages will be delivered Program Title and Confirmation that no further messages will be delivered