Generating and converting leads are important parts of running any business. These tasks serve as the lifeline of your company because without them, you’d have trouble making sales. And without sales, keeping your business afloat will be almost impossible.
Most businesses often use social media platforms to generate and convert leads. Although these avenues work, there are more ways to market your products and reach your target audience.
Aside from utilizing social media, you can also take advantage of messaging apps to help boost your sales. One of the most trusted messaging platforms across the world is WhatsApp. It allows you to send messages, images, audios, and videos to potential and existing customers.
If you’re interested in maximizing WhatsApp to generate and convert leads for your business, let us help you get started by providing you with some helpful tips!
Create a WhatsApp Business profile
Before you begin reaching out to your target audience on WhatsApp, you should set up a business profile. Doing so allows potential customers to access essential information regarding your business, such as your company name, contact details, description, and website.
To create a WhatsApp Business account, download the dedicated app from the Google Play Store or App Store and verify your company phone number. You can then start building your profile by setting your business name, choosing a business category, and uploading a profile picture. Additionally, you can include your business address, description, operating hours, and other information to establish credibility.
Display a click-to-chat button on your website
Once your WhatApp Business account is all set up, it’s time to let your target audience know about it. The best way to achieve this is by displaying a click-to-chat button on your website. When users click on this button, they’ll be able to start a conversation with your business thru WhatsApp right away.
Using this feature allows you to establish a direct line of communication with potential customers and address their questions or concerns promptly. This leads to an improved customer experience, boosting your brand image.
Create a QR code
Aside from displaying a click-to-chat button on your website, you should also take advantage of QR codes. You can generate one on WhatsApp and display it on your business’s physical location. You can also include it in your business cards, email signatures, social media banners, and online marketing materials.
Utilizing QR codes helps your potential customers get in touch with your business regardless of where they encounter your brand. Whether they simply chanced upon your physical store or found your page accidentally on Facebook, they can easily engage with your business. They won’t have to go through the trouble of manually searching for your contact details and entering your phone number on the platform.
Set up automated greetings
Once you get your target audience to start a conversation with your company on WhatsApp, you need to hold their attention and engage with them. One thing you can do to achieve this is by enabling automated greetings that will be sent when a customer sends a message to your business for the first time.
By setting up automated greetings, you’re creating a pleasant first impression towards your potential customers. When they receive a greeting right away after clicking the chat button on your website or scanning your QR code, you’re sending the message that you value their attention and are eager to answer their question or address their concern.
You can also use your greeting to tell users more about your brand. Include essential information about your business, such as your products, in your initial message.
Respond promptly to customers
Sending a greeting is not enough to keep your target audience’s attention. To keep them engaged with your brand, you need to respond to their inquiries right away. Providing a timely response to customers shows your professionalism and builds your company’s trustworthiness.
In order to provide prompt responses, you might have to dedicate a team to accomplish this task. You can also delegate the job to your social media management team, as they already have the skills and knowledge on how to engage with customers.
Personalize your messages
Sending personalized messages to potential customers establishes your brand as a trustworthy and approachable business. This eCommerce sales strategy will help you build a lasting relationship with your target audience and help keep you top-of-mind.
To personalize your messages, you should use your customers’ names when communicating with them on WhatsApp. You can also tailor the solutions or recommendations you give based on their specific needs.
Send multimedia content
Maximize WhatsApp’s features by sharing multimedia content with your target audience. Use videos and images to market your products and entice users to learn more about them.
Surveys have shown that visual content is more effective in catching the attention of users compared to plain text. The brain can process visuals faster than text, making images and videos more successful when it comes to daring the interest of your target audience.
Utilize group messaging
Sending an individual message to each of your potential customer is time-consuming and unproductive, if not impossible. Instead of doing this, it’s best to sort your target audience based on their interests and create group messages for each category. You can then use these groups to send tailored offers that resonate with customers’ preferences.
However, it’s important to exercise caution when it comes to group messaging. Although you want to stay top-of-mind with your potential customers, you wouldn’t want to bombard them with offers and have them opt out of the group. Make sure to set a regular schedule for your messages. Sending offers to customers twice a month or weekly is a viable strategy.
Take advantage of WhatsApp APIs
WhatsApp APIs offer a robust platform for businesses to generate and convert leads, providing an array of powerful tools and features for effective communication and engagement. Here some functionalities you can enjoy with WhatsApp APIs:
- Automated Messaging: One of the key benefits of using WhatsApp APIs is the ability to send automated messages to potential leads. This can include welcome messages, product information, or automated voice messages based on user interactions. Automated messages help streamline lead nurturing processes and ensure a timely response to inquiries.
- Notifications: WhatsApp APIs enable businesses to send important notifications to leads, such as order confirmations, appointment reminders, or event updates. These real-time notifications not only keep leads informed but also serve as a direct channel to re-engage them with your products or services.
- CRM Integration: By integrating WhatsApp APIs with Customer Relationship Management (CRM) systems, businesses can manage and track leads efficiently. This integration enables seamless data synchronization, making it easier to maintain and update lead information for better targeting and personalization. You can also use a WhatsApp archiver tool to obtain a record of all your communication, allowing you to streamline your process and improve your strategy.
- AI-Powered Chatbots: WhatsApp APIs can also be used to implement AI-powered chatbots for instant lead interaction. These chatbots can answer frequently asked questions, provide information, and even assist in the lead qualification process. They enhance user engagement and help in filtering and segmenting leads for more personalized communication.
In today’s rapidly evolving digital landscape, WhatsApp Business emerges as a potent tool for lead generation and conversion. With the benefits it offers, you can use it to streamline your customer engagement strategies.
By leveraging WhatsApp’s vast user base and rich communication capabilities, you can foster meaningful connections with potential leads, ultimately translating those connections into valued customers. WhatsApp Business is not just a messaging platform; it’s a dynamic conduit for growth in the modern business ecosystem.
TeleMessage captures and retains mobile content, including mobile SMS messages, voice calls WhatsApp, and WeChat conversations from corporate or BYOD mobile phones to ensure compliance with various data protection regulations. The messages are securely and reliably retained within TeleMessage servers or forwarded to your choice of archiving data storage vendor.
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