Future of Mobile

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One way to qualify the passage of time is through technology eras, such as the progression of communication medium. More than 20 years ago, we had brick phones that weighed several pounds . 10 years ago, we had flip phones that could send an SMS message (limited to 140 characters) and take pictures. Today, we have the smartphones that can considerably compete with computers in terms of processing power and previously unimaginable lines of communication.

As more and more companies leverage the potential of mobile devices to create a more productive workplace, it is helpful to assess where the future of mobile is heading to. While predicting the future is never an easy task, we’ve compiled some predictions on what mobile will look like in the next 20 or 50 years, based on the current developments unfolding on this ever-important platform today.

1. Progressive Web Apps

Progressive Web Apps (PWAs) are web apps that use latest web technologies to curate content specifically tailored to the user’s preferences. Also known as Installable Web Apps, PWAs are regular web pages but have the appearance of a traditional or native app.

Great examples of PWAs are the mobile websites of Twitter, Washington Post, and Flipboard. If you browse these websites on a desktop browser, they appear like a typical website. But on a mobile browser, these websites appear almost an exact replica of their native app counterpart.

PWAs are said to be the future of mobile, not the native apps for various reasons. First, they work for every user, regardless of browser choice because they’re built with progressive enhancement as a core tenet. They are also more responsive and fit any form of the device i.e. mobile, desktop, and tablet. Finally, they don’t have to be installed on the user’s device because PWAs are just web pages. Like regular web experiences, they start instantly and don’t require a heavyweight commitment to getting started.

2. App Development: Omnichannel, Cognitive, Adaptive

The changing preferences and behavior of users have prompted companies to create a new strategy on their app development process. The following will be the key considerations by mobile app developers in the future:

  • Omnichannel – Since a customer can reach a business on different channels, businesses are aiming to create a single platform which should be able to deliver content specifically tailored to the user’s taste across different digital channels.
  • Cognitive – Instead of the app dictating when and how the user should accomplish a task, the app enables customers or employees to choose when and how to engage and the apps can also proactively guide users as they try to complete particular tasks.
  • Adaptive – Instead of the linear process of developing one, final app that is built around predetermined user needs, the mobile developers will take the continuous cycle experimentation, feedback, and adaptation. This means that applications will make better use of user context and technologies that support adaptation such as feature flipping.

3. Complex Yet More Effective Mobile Marketing

The increasing number of mobile users today has prompted many businesses to engage in mobile marketing. From mass messaging marketing to mobile banner ads and QR codes, we can expect that mobile marketing will continue to thrive in the years to come. In the meantime, here are some predictions as discussed by Jeff Bulas in one of his blogs:

  • Programmatic advertising targeted on mobile users.
  • Increased use of wearable technology.
  • Virtual and augmented reality advertising.
  • The deployment of AI-powered bots in customer service.
  • The proliferation of AI in automated decision-making

These are just a few glimpses of what mobile will look like in the future. With a lot of developments arising in this field, only one thing is for sure: secure mobile communication will gain more traction in the years to come.

You don’t have to wait for years to experience a robust mobile communication platform for your organization. Contact TeleMessage today to find out more about our Secure Enterprise Messaging solution.

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