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29-05-2007
TeleMessage Launches Mail Plug-in product with MIRS Communications Ltd

Messaging International Plc, the AIM traded provider of innovative messaging services, has, through its subsidiary TeleMessage Ltd, launched its Mail Plug-in product with Israel's leading business mobile operator, MIRS Communications Ltd. The service enables users to download a simple Plug-in to their Microsoft Outlook and send an SMS message as easily as sending an E-mail.

Downloadable free of charge from www.mirs.co.il, the new service allows MIRS mobile subscribers to send SMS to any local mobile phone directly from their Microsoft Outlook using established contact lists for both individuals and groups. Customers pay for sent SMS messages via their monthly phone bill, at the same rate as sending SMS from their mobile phone.

Guy Levit, CEO at TeleMessage said, "While SMS has long been a preferred communication method among mobile phone users, today short messaging is progressively being integrated in corporate communication solutions. We are very pleased that Israel's leading business mobile operator has chosen our Mail Plug-in product and look forward to working with them in the future."

Guy Yadlin, Sales and Marketing Manager, MIRS communications said, "The corporate market is rapidly embracing SMS applications. For some time, MIRS has been offering its customers a variety for SMS dispatch services. The TeleMessage service offers a natural and friendly interface, which makes sending SMS from Microsoft Outlook a natural extension of E-mail."

Contacts:
Guy Levit Messaging International Plc Tel: +972 3 9225252
Isabel Crossley St Brides Media & Finance Ltd Tel: +44 (0) 20 7242 4477
Mark Percy Seymour Pierce Ltd Tel: +44 (0) 20 7107 8000

Notes
Messaging International Plc
Messaging International Plc joined AIM in August 2005 with the objective of becoming a leading provider in the rapidly growing multimedia messaging market. Its 100% owned subsidiary, TeleMessage Ltd (www.telemessage.com), provides cross-platform media messaging management systems and applications. These are designed to enable PC, browser, mobile phone and wireline telephone users to send, receive and manage voice messages, email, SMS, IM and MMS across various media platforms. It supports multiple languages, text to speech conversion, e-mail notification, unlimited SMS length, and direct reply to SMS capabilities, all illustrating the uniqueness of the service. The Company has a number of contracts with major blue chip companies including Rogers Wireless, the largest wireless provider in Canada and Sprint/Nextel, one of the largest wireless providers in the US.

MIRS Communications Ltd.
MIRS Communications Ltd. is the wireless cellular communications provider that brought the GPS revolution to Israel’s cellular sector. MIRS was established in 1994 and is a fully- owned subsidiary of Motorola Israel & provides full cellular services to customers in the private, business and security/institutional segments. MIRS unique technology enables walky-talky services, full telephony, added-value services (Overseas roaming, Internet surfing, SMS, GPS, Voice-mail, Ring-tones and more), DATA services for businesses, and accompanying products and accessories.

Trademark note: Microsoft, Outlook and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.