Messaging International Plc, the AIM traded provider of innovative messaging services, has signed an agreement with Partner Communications Ltd (orange^TM brand) (NASDAQ and TASE: PTNR; LSE: PCCD), one of Israel's leading mobile service providers, to launch a service which enables orange users to send text and multimedia messages to any mobile phone

The service, known as smsomms, allows orange mobile subscribers to send text, pictures, music and video to mobile phones from their PCs. The service integrates with the Internet Explorer and Windows File Explorer, and allows users to right-click the mouse over multimedia content and send it to mobile phones. The service also integrates with Microsoft Outlook, Microsoft Outlook Express and allows sending messages to established contact lists and groups. Orange customers can download the software from the www.orange.co.il portal, from which they�ll get the service via TeleMessage.

Messaging International Managing Director, Guy Levit, said, "Following the strong uptake of PC to SMS, sending MMS messages from your PC is a natural evolution. MMS uptake with operators can tremendously improve by enabling users to send content from the Internet and their PCs to their mobile phones."

Iris Beck, Vice President of Marketing & Content, Partner Communications said, "The smsomms service is a good conversion of the mobile and PC worlds. The service was launched as part of orange synergy, where partners allows service providers to leverage its mobile infrastructure, making the integration, easy and cost efficient."