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10-09-2007
Messaging International Plc ('the Company')
Text to Landline Service Launched with TELUS

Messaging International Plc, the AIM traded provider of innovative messaging services, has, through its subsidiary TeleMessage Ltd, launched its Text to Landline solution with TELUS, a leading national telecommunications company in Canada.

The application allows TELUS mobile subscribers to send text messages to any wireline phone in Canada and the United States. The text messages are converted to English or French voice messages and either played to the wireline phone owners or left on their voicemail or answering machine. The TELUS mobile subscriber receives a status text message telling him if a live person received the message or if it was left on a voicemail or answering machine. Wireline recipients can then respond using their own voice. The TELUS mobile subscriber will receive a text message notification with details on how to retrieve the response, and can then dial in and listen to the voice message.

Mark Carlin, Vice President of Sales for the Americas at TeleMessage said, "The application is very simple to use. The TELUS customer simply sends a text message to a landline number instead of a mobile number. I am often asked, why don't they just call instead? The short answer is because they do not want to. The people that text message and use Instant Messenger today like that method of communication and having some extra time to think before they have to respond. This application bridges the gap between the young and the older, the mobile text user and the landline voice user. We have seen tremendous growth in use of the solution over the past two years. I have no doubt TELUS will experience the same.

TELUS subscribers pay standard text message rates for Text to Landline messages. For more information on Text to Landline from TELUS, visit telusmobility.com/bc/ wweb/home_phone_text_services.shtml.

For further information visit www.telemessage.com or contact:
Guy Levit Messaging International Plc Tel: +972 3 9225252
Isabel Crossley St Brides Media & Finance Ltd Tel: +44 (0) 20 7242 4477
Mark Percy Seymour Pierce Ltd Tel: 020 7107 8000

Notes
Messaging International Plc
Messaging International Plc joined AIM in August 2005 with the objective of becoming a leading provider in the rapidly growing multimedia messaging market. Its 100% owned subsidiary, TeleMessage Ltd (www.telemessage.com), provides cross-platform media messaging management systems and applications. These are designed to enable PC, browser, mobile phone and wireline telephone users to send, receive and manage voice messages, email, SMS, IM and MMS across various media platforms. It supports multiple languages, text to speech conversion, e-mail notification, unlimited SMS length, and direct reply to SMS capabilities, all illustrating the uniqueness of the service. The Company has a number of contracts with major blue chip companies including Rogers Wireless, the largest wireless provider in Canada and Sprint/Nextel, one of the largest wireless providers in the US.

TELUS
TELUS is a leading national telecommunications company in Canada, with $8.9 billion of annual revenue and 10.9 million customer connections including 5.3 million wireless subscribers, 4.5 million wireline network access lines and 1.1 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. Committed to being Canada's premier corporate citizen, we give where we live. Since 2000, TELUS and our team members have contributed more than $91 million to charitable and non-profit organizations and volunteered more than 1.7 million hours of service to local communities. Eight TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit telus.com.

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