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06-02-2008
Messaging International Plc ('the Company')
Bell Mobility launches Text-to-Landline service with TeleMessage

Messaging International Plc, the AIM traded provider of innovative messaging services, has, through its 100% owned subsidiary, TeleMessage Ltd, signed an agreement with Bell Mobility, a division of major telecoms operator, Bell Canada, to launch its Text-to Landline service. This application will allow Bell Mobility subscribers to send a text message from a wireless phone to any landline phone.

The Text-to-Landline software enables Bell Mobility wireless customers to create and send text messages which are converted to voice messages and retrieved by landline recipients. The recipient can then respond by voice to the wireless customer, who will receive the reply message as a text. The wireless customer will also receive a status text message telling him if the message was delivered to a live person or a voicemail system. Bell Mobility customers who use the service will pay standard text message costs and TeleMessage will receive a percentage of this fee.

Guy Levit, CEO of Messaging International, said, "The launch with Bell Mobility will allow thousands of customers to enjoy the benefits of our Text-to-Landline service. Additionally, the agreement further strengthens our already impressive client list of major global telecom operators, which have chosen to integrate our messaging services due to their innovative and leading edge over competitive systems."

For further information visit www.telemessage.com or contact:
Guy Levit Messaging International Plc Tel: +972 3 9225252
Isabel Crossley St Brides Media & Finance Ltd Tel: +44 (0) 20 7242 4477
Mark Percy Seymour Pierce Ltd Tel: 020 7107 8000

Notes
Messaging International Plc
Messaging International Plc joined AIM in August 2005 with the objective of becoming a leading provider in the rapidly growing multimedia messaging market. Its 100% owned subsidiary, TeleMessage Ltd (www.telemessage.com), provides cross-platform media messaging management systems and applications. These are designed to enable PC, browser, mobile phone and wireline telephone users to send, receive and manage voice messages, email, SMS, IM and MMS across various media platforms. It supports multiple languages, text to speech conversion, e-mail notification, unlimited SMS length, and direct reply to SMS capabilities, all illustrating the uniqueness of the service. The Company has a number of contracts with major blue chip companies including Rogers Wireless, the largest wireless provider in Canada and Sprint/Nextel, one of the largest wireless providers in the US.

About Bell
Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Communications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca; for more information on BCE, visit www.bce.ca.

Trademark note: Microsoft, Outlook and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries.