Fido customers who love to text can now send a text message to a landline phone number anywhere in Canada or the United States. The text message is automatically converted into a voice message and sent to the recipient who can listen to it and even reply using their landline phone. When a Fido customer either does not want to or cannot talk, this option lets them discreetly send a message of up to 160 characters, regardless of whether their friend or family member has a wireless device.

"The first message is free", says Mark Carlin, Vice President of Business Development for TeleMessage. "After the first message the customer is charged $.25 CAD for each additional message in addition to his normal text message fee." After the customer sends the Text to home phone message he then receives an opt-in message asking him if he wants to send it in English or French so he replies with and "E" or an "F" to the message. He then receives a message thanking him for using the service and notifying him of the $.25 charge for future usage. Once the message is delivered he receives another message letting him know how and if the message was delivered. "It is an outstanding premium application which requires almost no customer education and provides excellent feedback to the customer. The premium application is fully hosted by TeleMessage requiring very little engineering resources from Fido."

About TeleMessage:
TeleMessage is a global company with headquarters in Boston and offices in the Netherlands and Israel. Using state-of-the-art technology, TeleMessage provides universal messaging and communication services envisioning a world of personal connectivity linking the wired and wireless. Its Universal Messaging Services enables users to initiate and send messages containing voice, text or images from a Web or WAP site and from any fixed or mobile phone. Messages can be sent, received and forwarded to any device ranging from an ordinary landline phone or fax to e-mail, mobile, SMS, ICQ or pager. It supports multiple languages, text to speech conversion, e-mail notification, unlimited SMS length, and direct reply to SMS capabilities, all illustrating the uniqueness of the service. Visit us at www.telemessage.com.

About Fido:
Fido offers Canadian consumers and businesses a wide range of wireless voice and data communications products and services, including international roaming in over 165 countries. Fido is wholly owned by Rogers Wireless Inc., Canada's largest wireless provider and the country's only carrier operating on the global standard GSM technology platform. For more information, please visit www.fido.ca.